Thoughts on Social Media Marketing

Apologies folks, I can’t get this presentation to embed but do check it out - Ten Thoughts about Social Media Marketing by Hugh McGuire (via Mitch Joel).

So concise it’s refreshing.

Brands, social media, dollars & sense

I came across a study today by Chadwick Martin Bailey that found that over 50% of people in the US are more likely to spend money on your brand if you’re engaged in social media. If I follow you on Twitter or I’m a fan on Facebook I’m also more likely to recommend you to a friend.

Makes sense. 

I think brands are slowly wising up to the fact that if you have a relationship with your customers through social media you’re going to get more out of them. But what I found really interesting about this study was the comments that some of the participants made about brands who don’t have a social media presence. When asked the question “What does it say about a brand if they are not involved with sites like Facebook or Twitter?” they said the following:

•  “It’s EXPECTED that a company have some digital face – whether it’s on FB or Twitter I don’t know – but they need a strong electronic presence or you doubt their relevance in today’s marketplace.” Female 50-54
•  “Either they are not interested in the demographic that frequents Facebook and Twitter or they are unaware of the opportunity to get more exposure in a more interactive method.” Male 35-39
•  “It shows they are not really with it or in tune with the new ways to communicate with customers.” Female 18-24.
•  “If they’re not on Facebook or Twitter, then they aren’t in touch with the “electronic” people.”  Female 55-59

Are you getting in touch with the “electronic people”?